《會計學》《實用會計學概要》最∼新∼版∼          《中級會計學──全一冊》採用最新EAS/IFRSs準則,轟動出版!          參展考試必備~會展管理概論,登場~          《稅務法規》最新版,挾雷霆萬鈞之勢上市囉!         
首頁 |  教師專區 |  新聞專區 |  認識新陸 |  書籍總覽 |  購物車 |  訂購方式  
書籍總覽 |  購物車 |  新書預告 
歡迎光臨!親愛的 訪客    [  登入本站 ] 
  大專商學用書
  財管類
  金融類
  資訊類
  RFP美國財務策劃師系列
  經濟類
  會計類
  數學類
  統計類
  稅法類
  保險類
  管理類
  行銷類
  國貿類
  大專理工用書
  字典系列叢書
  語言學習教材
  英文生活、勵志叢書
  托福考試叢書
  世界文學名著(外文版)
  中國文學、詩詞名著
  中外散文、小說叢書
  醫學叢書
  Accounting
  Business
  Economics
  Financial Management
  Management & Organization
  Marketing
  Mechanical Engineering
  Mathematics & Statistics
  Computers
  Law
  FRM
  管理類
  通識類
書籍查詢
 ◇ Entrepreneurship: Successfully Launching New Ventures(售缺) ◇
類別  Business
定價  1180 元 年份  2007
書碼  S685 ISBN  9780131579446
作者  Bruce Barringer/Duane Ireland 譯者  
版次  第2版 裝訂  平裝
優惠價    1062 元 我要訂購 查詢購物車
教學配件
不好意思本書已無庫存~
本書特色
不好意思本書已無庫存~

Publisher: Prentice Hall
Copyright: 2008
Format: Cloth; 576 pp

Description
Undergraduate course in Entrepreneurship and New Venture creation.
Entrepreneurship 2/e takes students on the entire journey of launching a new venture, with a unique emphasis on the front end of the entrepreneurial process.

New To This Edition
How do you inspire your students to believe they can be successful entrepreneurs, even at such a young age?
NEW Opening Profiles–New to this edition, each chapter opens with a profile of an entrepreneurial venture that was started by one or more students while completing their university-level education. The author team completed extensive interviews with each student entrepreneur to obtain required materials and insight, and each profile is specific to a chapter’s topic. These profiles of real-life entrepreneurs are inspiring and relatable to students, as they demonstrate that many college students have the ability to be entrepreneurs even while completing their education.
Page 69
NEW Student Entrepreneur’s Insights–New to this edition, after each “Opening Profile,” the featured entrepreneur answers questions and shares advice on the experience of being a college student launching a new business venture. These relatable examples provide encouragement and assurance for students reading the book, igniting the belief that they too may have the potential to launch an entrepreneurial venture quicker than originally thought.
Page 68-69
Do your students sometimes need a reality check that all entrepreneurial ventures don’t always succeed? How do you alert them to the potential factors that can contribute to a new venture’s failure?
What Went Wrong? – Over 75 percent of these features are new to this edition, and all others have been updated. Each chapter contains this boxed feature that explains the missteps of seemingly promising entrepreneurial firms. These unique features highlight for students the reality that sometimes things go wrong if the fundamental concepts in the chapters aren’t adhered to.
Page 72
How important is it for an entrepreneur to critically evaluate a prospective venture from different perspectives?
You Be the VC - Over 75 percent of these features are new to this edition, and all others have been updated. This popular, chapter-ending feature presents a “pitch” for funding from an emerging real-life entrepreneurial firm and encourages students to analyze and debate over whether a particular venture should or should not receive funding. This feature sparks lively classroom discussion and teaches students to not only look at an idea as an entrepreneur, but also to evaluate the merits through the eyes of a VC.
Page 92
What are some practices that lead to the success of a new entrepreneurial venture? Do you like to share these insider secrets with your students?
Partnering for Success boxed features illustrate that the ability to effectively partner with other firms is becoming increasingly important for successful business ventures. Over 75 percent of these features are new to this edition, and all others have been updated.
Page 79-80
Savvy Entrepreneurial Firm features illustrate the types of business practices that facilitate the success of entrepreneurial ventures. These features serve as a guideline of successful practices a student should strongly consider adopting when using the entrepreneurial process. Over 75 percent of these features are new to this edition, and all others have been updated.
Page 84
How do you help students see the connection between chapter content and real life entrepreneurial practices?
30 original end-of-chapter case studies –Virtually all of these cases are new, and those retained have been updated. Written by the text authors to complement the chapter content, these cases present readers with opportunities to use chapter-specific concepts to identify problems and propose solutions to situations facing actual entrepreneurial ventures. Questions appearing at the end of each case can be used to stimulate classroom discussions, and all case notes are available in the Instructor’s Manual.
Page 93-96, see full TOC for each chapter
本書內容
Part 1 Decision to Become an Entrepreneur
Chapter 1 Introduction to Entrepreneurship

Part 2 Developing Successful Business Ideas
Chapter 2 Recognizing Opportunities and Generating Ideas
Chapter 3 Feasibility Analysis
Chapter 4 Writing a Business Plan
Chapter 5 Industry and Competitor Analysis
Chapter 6 Developing an Effective Business Model

Part 3 Moving From an Idea to An Entrepreneurial Firm
Chapter 7 Preparing the Proper Ethical and Legal Foundation
Chapter 8 Assessing a New Venture’s Financial Strength and Viability
Chapter 9 Building a New Venture Team
Chapter 10 Getting Financing or Funding

Part 4 Managing and Growing an Entrepreneurial Firm
Chapter 11 Marketing Issues
Chapter 12 The Importance of Intellectual Property
Chapter 13 Planning for and Evaluating the Challenges of Growth
Chapter 14 Strategies for Firm Growth
Chapter 15 Franchising

Case Appendix
Glossary
Name Index
Subject Index
Company Index
Photo Credits
作者簡介
Bruce R. Barringer, University of Central Florida
R. Duane Ireland, Texas A&M University
譯者簡介
作者  Bruce Barringer/Duane Ireland

◇新陸書局股份有限公司•福懋出版社 ◇週一至週六:09:00~22:00•週日:09:00~21:30
◇統一編號:03480405•22644358 ◇聯絡專線:(02)2381-9277•傳真:(02)2389-9918
◇辦公室:台北市南昌路一段125巷6號 ◇聯絡專線:(02)2351-2587•傳真:(02)2391-8788
◇mailto:shinlou@ms25.hinet.net